COI choose The Hub for groundbreaking illegal tobacco project in the North of England. More »
A collection of individuals and businesses drawn together by a desire to create, design and innovate. More »
The Hub's 'good causes' pro bono initiative. 2009-2010 partner announced. More »
Reduce the number of STIs resulting from young people (14-25) having unprotected sex under the influence of alcohol.
Collated data from regional GUM clinics in order to segment the
audience. Focus group work revealed the need to avoid all traces of a
moral tone.
Accept the fact that the audience engage in casual sex and
incorporate humour to establish affinity. Communicate the key message
instantly.
Bus sides, adshels and posters in pubs and clubs. We integrated this
activity with the production of 150,000 condoms and 20,000 wrist bands
sporting the ‘Get in On’ message. A series of radio ads were also aired
on local radio, directing traffic to a microsite containing STI
information and a competition to win music festival tickets.
